Founded in 2013 in Venice, California, by Sasha Koehn and Erik Allen Ford, we started out of a 350-square-foot garage with locally-made jeans and tees and a simple goal to make clothing that will stand the test of time. From the start, we’ve remained committed to quality craftsmanship, combining old-school manufacturing techniques and modern technology to create wardrobe essentials that make it easy to be the best dressed in the room. Each piece in our collection has a little bit of us infused in it; a laidback, effortless style that looks as good as it feels. We call it the spirit of California.
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