When our CEO and Founder, Michael Hamilton, was a little kid, his dog was stolen right out of his family’s backyard, and they never got him back. Since that time, numerous technologies have been developed, marketed, and sold to pet owners and out of all these technologies, microchips are the one solution that could reduce the epidemic to a manageable problem as they are implanted and the only permanent form of identification for pets, whereas anything else attached to a collar can fall off or be taken off. Microchips will also work 100% of the time if scanned and registered. Therefore, when Michael got his dog Peeva (and company namesake), he registered her microchip right away but was saddened to learn one day when taking Peeva to another vet for emergency care that the staff at that hospital did not scan her for a microchip. When Michael asked why, he was told he didn’t look like someone who would steal a dog.
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